A new animated commercial above reveals that Loki tried to disguise himself as the Lucky Charms mascot Loki in a retro Lucky Charms commercial. But of course, his mischief is discovered by the TVA.
Sadly, the new “Loki”-themed Lucky Charms doesn’t have any TVA marshmallows like Miss Minutes or a TemPad or anything like that. But the lenticular box art does change from the classic look of Lucky Charms to the special edition Loki Charms. The box of cereal comes inside of another box that’s made to look like a briefcase from the TVA:
For those curious how the actual lenticular art looks, here are the two different images you can see on the front of the box:
Thanks to General Mills for sending over a box of Loki Charms before they’re released. As you can see, the Loki Charms side doesn’t entirely obscure the original Lucky Charms art, but that’s to be expected with lenticular images like this. It’s still a fun little tie-in.
If you’d like to get your hands on one of these limited edition boxes, they’ll be available at Walmart’s website starting at 2:30pm ET on Friday, October 6, while supplies last.
Anyone out there averse to blatant product placement in movies and TV, don’t worry, you’re not going to be seeing Lucky Charms popping up all over “Loki” season 2 suddenly. Though there is quite the collaboration with McDonald’s, which can be seen in the trailer for the second season.
“Loki” season 2 premieres on Disney+ starting at 9pm ET/6pm PT on Thursday, October 5. New episodes will arrive each Thursday evening.