If passed, the NO FAKES Act, which has the full title “Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2023,” would create a federal law giving performers the right to control over digital likeness of their own names, faces, and voices. If deep-fake porn, advertisements, or other works were created without the consent of an actor or artist, it would be illegal. Similar to other copyright laws, the NO FAKES Act includes exceptions for fair use parody, satire, or criticism, and will no longer apply 70 years after a performer’s death (per The Verge).
It’s especially fitting to see Gregg speaking with Congress, given that his TV series “Agents of S.H.I.E.L.D.” included several plotlines about sinister doubles, plus one in which AI was used in a Life-Model Decoy program that basically made clones to be used as body doubles. On the stand yesterday, Gregg embodied his Marvel character’s heroism by outlining the threat of these technologies not just to actors, but to the whole world. “Biometric information — even something as routine as a voice print or a facial map — can be exploited in ways that pose a danger not just to the broader public, but to national security.” You tell ’em, Agent Coulson!